Start with the problem you can see
Spend without clear enquiries, weak search visibility, social activity without a next step, or traffic that disappears before contact: each points to a different kind of work.
The scope does not require all four services. Paid advertising creates a managed presence while demand is active. SEO builds pages that search engines can find and understand. Social media gives selected audiences a useful place to return to.
Analytics sits underneath all of them. It defines the enquiry, booking, call or purchase the business wants to count, then checks whether the site and platforms record it consistently.
The scope is chosen from the accounts, site and business event already in place. One channel may be the main job; analytics and small site changes support it where they are needed.
Pay-per-click advertising
The budget leaves the card every month and nobody has counted what came back.
- Google Ads, Seznam Sklik and standalone Meta Ads selected by demand, geography, language and available conversion data
- Campaign structure, queries, exclusions, audiences, budgets and bidding reviewed against an agreed business action
- Ads and landing pages aligned, with small site changes included and larger changes specified for the developer
- Conversion tracking checked before spend is used to guide optimisation
- Written account reviews explaining material changes, limitations and next steps
Search engine optimization
The site exists. In search results it does not.
- Indexing, canonical tags, robots, sitemaps, redirects, internal links and page speed checked
- Search demand researched separately in each working language rather than translated from one list
- Site structure, metadata and final on-page copy written for the pages that need to answer that demand
- Google Business Profile, Firmy.cz and Mapy.cz set up or improved for local visibility
- Small technical and content changes implemented; larger changes specified and verified after development
- No link outreach or paid link placement
Social media
The posts go up, the likes come in, the customers stay away.
- Instagram, Telegram and organic Facebook selected according to the role and audience of the channel
- Profiles, pinned material, links and content topics prepared around a clear next step
- Posts written and adapted from client material, with briefs for photography and video where needed
- Selected content promoted in Meta Ads as part of channel management; standalone Meta campaigns sit under PPC
- targetLAB prepares reply rules and routes enquiries; the client answers comments and direct messages
- Links and useful actions measured within the limits of each platform
Analytics and conversions
Visitors arrive, enquiries are few, and where people leave is invisible. Every engagement starts here: until conversions are measured, there is nothing to optimize.
- A measurement plan for enquiries, measurable calls, bookings, purchases and meaningful intermediate actions
- GA4, Google Tag Manager, advertising tags and consent behaviour audited for missing or duplicate events
- Straightforward analytics setups and small site changes implemented directly
- Complex CMS, application and non-standard integrations specified for the client’s developer and verified afterwards
- Platform discrepancies explained through attribution rules, consent and implementation checks
- Dashboards, metric definitions and conversion-path findings documented
- Technical implementation and testing only; legal advice and privacy or cookie documents are outside the service
Email campaigns and advertising in mobile apps are added where they support the main work. Neither is taken on as a project of its own.
Bring the account, site or question that is on your desk
A conversation can start with current reports, a campaign account, a search visibility problem or a broken measurement path. targetLAB will focus on what can be checked and what work belongs where.